In the global age of social media, marketing has never been this easy. From creating a page to featuring advertisement, with each day social media is introducing a new option to take branding or brand marketing to a new level. Today, what the social media offers is a phenomenon known as Influencer Marketing.

Influencer Marketing revolves around a person who picks a particular niche and gains followers according to it. The influencer as they call such a person, can pick any niche from fashion to makeup, from food to travelling or even technology, blog about it and introduce a particular brand to its followers. You may call Influencer Marketing somewhat similar to celebrities endorsing a brand but in reality, the two ideas differ greatly. If you are looking forward to add influencer marketing to your marketing strategy, Emedia Creative Agency offers the best idea for all those who are new to the business world. What sets influencer apart from celebrities is the basic difference between reel and real life. The regular audience feels more connected to an influencer because they are person just like them, living a regular life, one which is devoid of all glitz and glam.

An example of this is the initiative taken by the brand H&M which decided to turn towards influencer than a digital campaign to introduce their latest fashion line. H&M tagged influencers wearing their clothes bringing audience to both the brand and the influencer. The advantage this idea brought to H&M was the relevance of the fashion in real life as worn by the influencer in their daily life, which made the audience connect more to it.

Similarly, brands like Adidas has recently worked with influencers with following ranging from hundred to hundred thousand to promote their latest products. The advantage here does not lies in the number of followers but the significant rate of engagement such followers has. This is why this new idea has become the IT factor and also the most approached marketing strategy.

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